How Facebook’s New Updates Impact Social Media Marketing

Facebook recently got a facelift, and the big changes are seen in its News Feed, or should we say, News Feeds…as in multiple feeds. It is a bigger is better upgrade and keeps Facebook from looking old and tired…just like a facelift should.

Mark Zuckerberg and his team of social media experts recently unveiled some new and exciting changes, primarily to the design and functionality of the News Feed. Zuckerberg, noted that the main goals for the new News Feeds are richer story design, a choice of different news feeds, and a consistent experience for desktop web browsers and mobile devices.

Rich Stories

Zuckerberg announced that data shows that almost 50% of news content today is photos and other visual content. Facebook’s new design will concentrate on making each news story more vibrant and colorful. Zuckerberg stated that “what we’re trying to do is give everyone in the world the best personalized newspaper we can.” The highlights of this new and vastly improved news content include:

  • – More front and center photos
  • – Photo albums that tell a better story
  • – Shared articles which will feature a larger image, a more prominent title, and an enhanced article summary
  • – Shared stories in the News Feed will pull in elements of the timeline from each person or page
  • – Maps will be used more prominently to highlight the location of a place.
  • – Content shared from third party apps such as Pinterest will be displayed more prominently
  • – Bigger is better when it comes to video content
  • – Enhanced aggregation of popular content shared, including what people are saying about these stories.
  • – Better surfacing of the most commonly shared articles organized around topics, interests, and publications.


Choice of Feeds

This is the second component of the changes to the News Feed,. And perhaps the most significant and important for Facebook users. The ability to move between different information feeds by topic is inspired by the concept that an individual’s news feed should be comprised of a mix of news, information from the pages of people and businesses you follow, and stories from family and friends. Zuckerberg notes that 30% of the content in the News Feed is content derived from Facebook pages, as opposed to content from individual users. New and improved News Feeds include:

  • – All Friends Feed, which displays posts from all your friends
  • – Photos Feed, which will show all photos posted by your friends and display the pages you follow
  • – Music Feed, which displays what your favorite musicians have posted, what your friends are currently listening to, upcoming concerts, news about your favorite musicians, and more related content.
  • – Following Feed, which shows all posts from the public figures and business pages which you are a fan of, in chronological order


Mobile Consistency

The third part of Facebook’s recent facelift is that the social media giant will now have the same look and feel across all type of devices. From web to tablet to mobile; there will be a much more unified look and a simpler user experience. If you are able to navigate Facebook on your desktop PC, you have will no problems navigating the site on your mobile phone.


What These Changes Mean For Online Marketers

Though Facebook suggests that they will not be making any changes to their EdgeRank algorithm and that their News Feed redesign will not alter how they surface the most interesting stories, there will undoubtedly be some differences for online marketers. Smart marketers will immediately take advantage of these changes and reap the benefits, while marketers who fail to embrace this new Facebook design, will be left behind.


More Compelling and Captivating Content

Because these new changes make it easier for Facebook users to ignore content from businesses and brands, it is imperative that online marketers give their fans even more incentive to go to their Following Feed to view content. To get users to engage and interact with your content via Likes, Comments, and Shares, the content must be compelling and inspiring enough to share. Because it seems as if Facebook is surfacing top-shared content, it will be advantageous for you to use Facebook as a method of promoting your more public content, such as blog posts – this may provide your best and most compelling content more viral potential and reach.


Show Me the Content!

Because Facebook is placing an emphasis on visual content, you should do the same. Hone your design skills, invest in some graphics software, hire someone who knows how to create captivating visual material – do whatever it takes to create more dynamic and eye-catching content. Cover photos are more important in Facebook’s new design, so make your first impression, your best impression, and make certain that your cover photo is capable of grabbing the attention of Facebook users.


Frequency Matters!

Since the stories in the Following Feed will be arranged in chronological order, it will become crucial to create compelling content and publish it on a more regular basis. Users will need to see your content at the top of their feed for them to remember who you are and what you do and why they are following you.

Changes often catch some individuals and businesses by surprise, while others embrace these changes and find ways to use them to their advantage. In a world of rapidly changing technology, online marketers need to grab the new, toss the old, and have the capability to find the profitable in every change. That’s the only way to succeed and prosper in the digital age!